We know social media and we must embrace it

January 18, 2011 § Leave a comment

Working for a news organization in a small rural town, we have been at the forefront of social media in our small city. We were on Twitter back when there were a total of about 5 results when you did a Twitter search for Walla Walla . And while were weren’t the first company in Walla Walla to jump onto Facebook we were the first to use it as a promotional platform for local businesses and partners. ¬†How many community news organizations can say they have a social media coordinator on staff? And still we find ourselves on the outside looking in when social media workshops are hosted locally.

What to do? Host our own workshop is what to do. In collaboration with the local chamber of commerce we will be hosting an lunch-time workshop presented to local business leaders. I’ll be making the opening presentation and Jeremy Gonzalez will be covering how we are using Facebook, video and Twitter to help connect local audiences with local businesses. I’ll post a follow up after the workshop. What’s that saying? If you can’t join them, beat them? Or at least host a workshop to demonstrate your social media expertise.


Social networks lead to social networks

August 31, 2008 § Leave a comment

I’ve been administering a community social network hosted on Ning for the past 3 months. It has only been promoted to people who follow our newspaper’s Twitter feed and to members of our Flickr photo pool. It hasn’t grown the way I had hoped. There has been very little content, other than photos, posted by the members.

However, I don’t consider it a failure. Through it I have made connections with some of the members that have led to other projects. In particular, I will be collaborating with a couple of members on niche video podcasts. And recently a new member directed me toward another local social network aimed at dog owners. Guess what, the newsroom is currently working on a series of articles on local pets and their owners. Walla Walla Dogs will be great resource.

The networks exist. Even in our small town. They are a great resource to the communities they serve and they could/should be a resource for journalists.

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