Social media opportunities in local online business directories

February 11, 2009 § 3 Comments

Recently had a look at the Ellington CMS which is built on the open-source framework Django. A very slick CMS with many of the features that our news org is looking for. However it is a bit out of our price-range. Granted our price-range is pretty close to single digit. As in $0. Not really but you get the idea.

Also got a chance to see their business directory product called Marketplace. Again a very slick product. Looks to be very user friendly on the customer side and very easy on the business/vendor side. When a local business buys a listing they get a user-name and password that allows them to add as much or as little information about their business as they want. And they can update the information as often or as infrequent as they want. They can also upload photos/videos of their products or services. They can post coupons and information about ongoing sales. How about adding a customer service component?

It got me thinking about Twitter. Recently it doesn’t take much to get me to think about Twitter but this particular thought about how to integrate Twitter as social media/customer service platform into an online business directory. How about if Twitter or CoverIt Live was integrated into the business listing. Or how about a live video stream using Mogulus or Ustream. It would add a human face to the business. Maybe the business can set up a schedule when someone would be available to answer questions – “Customer service avalable Mon, Wed., Fri. 2-3 p.m. Sure individual business owners could set up their own Twitter/Mogulus accounts separate from their business directory listing. But many small businesses have a hard enough time updating an online directory listing or a website much less have the time or inclination to create yet another account on some web service they know very little about. This way it is already built in.

Would that be attractive to local businesses? Would it be added value to their basic listing? Perhaps someone is already doing this?

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